BOSS Hugo Boss celebrates its fall-winter 2016 men’s collection with a new film entitled Rhythm & Moves. The striking project brings together photographer Barnaby Roper as director, with Dutch model Sven de Vries. BOSS’ range seamlessly blends refined tailoring and contemporary sportswear. Houndstooth, corduroy, and pinstripes decorate the German brand’s essential wardrobe.
Related: Clément Chabernaud Returns for BOSS’ Fall Campaign
Rhythm & Moves BOSS Fall/Winter 2016 Film
“A clock ticks. A fan whirrs. In the reception area of an abandoned factory, a sharply dressed young man waits alone. Restless, he stands and begins to explore. As his movements evolve from subtle finger clicking to spinning, sliding, striding and finally somersaulting onto the factory floor below, the space around him comes to life. TVs crackle with static, machines crank into operation, and the man’s outfit seamlessly changes as he steps from one empty room to the next.”
BOSS Hugo Boss Fall/Winter 2016 Menswear
“The vibrant film ends as it began–the man returns calmly to the waiting room and the clock continues to tick. We are left to ask ourselves: were the dynamic scenes were simply a product of his imagination? Whatever the truth, this bold new-season film continues to evolve the unique, modern vision of BOSS Menswear.”
