Björn Borg Spring 2010 Campaign | Luke Worrall & Ossian Jungergård by Aitken Jolly

bbcampaign3 Björn Borg Spring 2010 Campaign | Luke Worrall & Ossian Jungergård by Aitken Jolly

It must have been a hard day at work for Luke Worrall and Ossian Jungergård, who star in the latest campaign from Björn Borg. Photographed in a sea of blondes, Luke and Ossian maintain their cool for the lens of Aitken Jolly.

bbcampaign2 Björn Borg Spring 2010 Campaign | Luke Worrall & Ossian Jungergård by Aitken Jolly
bbcampaign1 Björn Borg Spring 2010 Campaign | Luke Worrall & Ossian Jungergård by Aitken Jolly
bbcampaign4 Björn Borg Spring 2010 Campaign | Luke Worrall & Ossian Jungergård by Aitken Jolly

 Campaigns, Luke Worrall, Spring/Summer 2010

24 Responses to “Björn Borg Spring 2010 Campaign | Luke Worrall & Ossian Jungergård by Aitken Jolly”

  1. Why would it be people of colour there Matt? This is a Swedish brand with a Swedish identity.

  2. Why would it be people of colour there Matt? This is a Swedish brand with a Swedish identity.

  3. Why would it be people of colour there Matt? This is a Swedish brand with a Swedish identity.

  4. alexander

    Do no people of color live in Sweden? Your argument has no validity. Ralph Lauren is an American brand with American identity and they don't only use white people

  5. alexander

    Do no people of color live in Sweden? Your argument has no validity. Ralph Lauren is an American brand with American identity and they don't only use white people

  6. alexander

    Do no people of color live in Sweden? Your argument has no validity. Ralph Lauren is an American brand with American identity and they don't only use white people

  7. because kim its not about where the brand is originated its about its appeal and im sure they would love it to be international..meaning
    many different countries and cities states ethnicity's etc want to buy it so therefore using people of color is not only necessary but a smart choice..

    Im guessing your Caucasian…

  8. because kim its not about where the brand is originated its about its appeal and im sure they would love it to be international..meaning
    many different countries and cities states ethnicity's etc want to buy it so therefore using people of color is not only necessary but a smart choice..

    Im guessing your Caucasian…

  9. because kim its not about where the brand is originated its about its appeal and im sure they would love it to be international..meaning
    many different countries and cities states ethnicity's etc want to buy it so therefore using people of color is not only necessary but a smart choice..

    Im guessing your Caucasian…

  10. I don't want to really get involved in this little discussion… but there are many spreads without "people of color". I'm not sure it's a conscious thought, it's just the fashion industry. Yes it's changing, but you can't expect them to put a "person of color" in every single campaign. It's been a long time since I've seen a purely Caucasian woman in a Rockawear ad…

  11. I don't want to really get involved in this little discussion… but there are many spreads without "people of color". I'm not sure it's a conscious thought, it's just the fashion industry. Yes it's changing, but you can't expect them to put a "person of color" in every single campaign. It's been a long time since I've seen a purely Caucasian woman in a Rockawear ad…

  12. I don't want to really get involved in this little discussion… but there are many spreads without "people of color". I'm not sure it's a conscious thought, it's just the fashion industry. Yes it's changing, but you can't expect them to put a "person of color" in every single campaign. It's been a long time since I've seen a purely Caucasian woman in a Rockawear ad…

  13. did you notice the fact that all the models are blonde? i think it looks amazing and 'only blonde models' isn't an option when there are 'people of color' in it too. i love shoots with people of color, but it just wouldn't fit in here, just like a brunette wouldn't fit.

  14. did you notice the fact that all the models are blonde? i think it looks amazing and 'only blonde models' isn't an option when there are 'people of color' in it too. i love shoots with people of color, but it just wouldn't fit in here, just like a brunette wouldn't fit.

  15. did you notice the fact that all the models are blonde? i think it looks amazing and 'only blonde models' isn't an option when there are 'people of color' in it too. i love shoots with people of color, but it just wouldn't fit in here, just like a brunette wouldn't fit.