Björn Borg Spring/Summer 2015-Hot on the heels of its fall 2014 campaign, which features a robot in the city, Swedish label Björn Borg continues its fascination with the unusual, returning to its home turf for a spring 2015 show inspired by video games. The collection, which hits stores in January will be accompanied by a computer game ‘First Person Lover’. Björn Borg head of design James Lee explains, “Gaming and digital animation has a great impact on fashion today and we wanted to pick up on this in the collection and show. Bea Akerlund has caught the idea of our game, to create some more love in the world, in a fantastic way. We are really exited to show a teaser of the collection and the game to the fashion world.”
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