Benjamin Eidem Sports Hugo Boss Orange’s New WE-T

Benjamin Eidem Sports Hugo Boss Oranges New WE T image boss orange we t 0001

T Buddies-Hugo Boss Orange enlists their current campaign star Benjamin Eidem for a look at their new WE-T. The idea behind the t-shirt is to bring people together with four special WE-T-shirts that boast fragmented designs that complete prints with their counterparts. Aiming to create t-shirt buddies across the globe, Hugo Boss allows users to register at bossorange.hugoboss.com and upload photos of themselves wearing their t-shirts. Upon uploading, possible t-shirt buddies will be generated with an automatic search. Matched buddies can enter Hugo Boss’ contest for a joint shopping spree in Berlin. Winners will be selected in September.


Benjamin Eidem Sports Hugo Boss Oranges New WE T image boss orange we t 0002

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