Home News

Benjamin Eidem Sports Hugo Boss Orange’s New WE-T

boss orange we t 0001 Benjamin Eidem Sports Hugo Boss Oranges New WE T

T BuddiesHugo Boss Orange enlists their current campaign star Benjamin Eidem for a look at their new WE-T. The idea behind the t-shirt is to bring people together with four special WE-T-shirts that boast fragmented designs that complete prints with their counterparts. Aiming to create t-shirt buddies across the globe, Hugo Boss allows users to register at bossorange.hugoboss.com and upload photos of themselves wearing their t-shirts. Upon uploading, possible t-shirt buddies will be generated with an automatic search. Matched buddies can enter Hugo Boss’ contest for a joint shopping spree in Berlin. Winners will be selected in September.


boss orange we t 0002 Benjamin Eidem Sports Hugo Boss Oranges New WE T