AllSaints Introduces New Film Division with First Video Project ‘New Music City’

The City Never Sleeps–AllSaints dips into new endeavors, launching their new film division, an exploratory channel through which the label will highlight cultural movements in music, style, and street lifestyles. Working with up and coming filmmakers and the head Creative Director, Wil Beedle, AllSaints hopes to embrace the brand’s essence of creativity, attitude, and individuality, while working towards a holistic community of shared interests. New Music City sheds light upon the Nashville music scene, honing more specifically upon King of Leons’ and their record label, Serpents and Snakes. Shedding light on Nashville’s unique culture, the film brings to life the heritage that has transitioned the city into modern day’s musical destination.