Alex Lundqvist + Zhao Lei for Boss by Hugo Boss Spring/Summer 2014 Campaign

The Fashionisto

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Published April 8, 2014

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Updated January 14, 2015

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Boss by Hugo Boss Spring/Summer 2014 CampaignHugo Boss favorites Alex Lundqvist and Zhao Lei reunite to star in the label’s spring/summer 2014 advertising campaign for Boss. Referencing Hugo Boss’ sleek modern aesthetic, Alex and Zhao are captured with impressive architecture setting the scene. Combined with choice accessories, the models’ wardrobe includes colorful suiting and tailored sportswear.


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