Home Campaigns

Alex Lundqvist Fronts Boss Black Fall/Winter 2013 Watches Campaign

alex booo watches 800x1001 Alex Lundqvist Fronts Boss Black Fall/Winter 2013 Watches Campaign

Perfect Timing–German label Hugo Boss taps once more regular face Alex Lundqvist to shoot the fall/winter 2013 campaign of its Boss Black’s timepieces collection. Appearing once more before the lens of Marc Hom, Alex is captured in a flawless three-piece suit from the brand’s fall offering, and to complete his business uniform, Alex opts for a luxury watch, that combines hi-tech materials with luxury details and a timeless appeal.