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Accessible Luxury! Zegna Sport Consolidated with Z Zegna

Accessible Era–Announced this past week, the Ermenegildo Zegna Group has made the decision to cease production on its Zegna Sport line and incorporate it into Z Zegna. The new Z Zegna line will be overseen by Paul Surridge and Murray Scallon. Ermenegildo Zegna Group CEO Gildo Zegna shares, “Zegna is developing a new business tool to target the evolving and specific needs of the men’s wear market. The new Z Zegna will concentrate its efforts on driving attention to different product categories season after season. From ready-to-wear to accessories, this workshop has been developed by our design team and will put in place the best know-how and expertise to hybridize an established concept. The aim of the new Z Zegna is to gain a solid position in the accessible luxury segment.” Z Zegna will reveal its new direction with the label’s upcoming show next month during Pitti Uomo.

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